Being pioneer in the toy manufacturing business in India, we constantly bring in innovation and creativity in our product development with our state-of-the-art manufacturing facilities thereby making play time learning and enriching experience for the tiny tots.
The foundation story of Shinsei Industries dates back to the era when the toy industry in India was at its nascent stage, the sector was completely unorganized and the economy was still almost a decade away from the popular Liberalization, Privatization & Globalization (LPG) policy. There were very few brands of toys available in the market that were affordable only to the elite class but didn’t suit the pockets of majority of Indian families and playing with toys was still a distant dream for many kids. It was at this time when a young budding entrepreneur was contemplating on various business alternatives and found the idea of venturing into toy industry extremely challenging and lucrative.
In today’s competitive business environment, our in-house state-of-the art manufacturing facility gives us an edge over our competitors in product development at a reasonable cost. Since generations, we are known amongst our customers for manufacturing high quality, child friendly toys that ensure strong fine motor development skills of the child. Our manufacturing and delivering quality products in the market place has been possible because of the presence of our strong quality & control team that ensures every product clears all quality test parameters as per International Standards before reaching the final set of target audience.
Our Vision & Mission
To carve a niche in Pull Back toy segment by manufacturing high quality toys that suits every pocket.
Spreading smiles and helping create memories for every child by making play an enriching experience.