Sanford’s parent company Southfield Group is a global provider for home accessories, ranging from dinnerware and cleaning products to torch lights and appliances. We manage to keep up this diversity, through a bunch of sister brands that cater to every requirement. Sanford's core values are very well defined in our tagline "Touching your life every day". We like to support each aspect of your daily activities. At the same time, we hold on to our beliefs that make Sanford stand out in a world of profit race and commercialisation. Our brand ethics guide us to achieve high standards around the world, and create a trusted name among our clients. But above all, we believe in sustainability- through quality, caring, diversity, happiness and great service. With Over 2,000 products, Sanford is a trustworthy partner for every aspect of your life. Our brand believes in simplicity, and we commit ourselves to intimately understanding the needs and aspirations of our buyers. Our teams are trying everyday to deliver innovative solutions that make your life easy.